Senior Product Designer who believes great products should feel effortless. Eight years designing for travel, fintech, and commerce, with a soft spot for the small details that make an experience feel alive. Let's build something great together
Said Isaev
Said Isaev
Said Isaev
Selected Works
A few products I'm proud of - and the stories behind how they came together.
Selected Works
A few products I'm proud of - and the stories behind how they came together.
Expertise
Where I focus my craft - from research and strategy to shipped, working product
Expertise
Where I focus my craft - from research and strategy to shipped, working product
Product Design
End-to-end ownership from discovery to delivery - with an eye for the motion and micro-interaction that make a product feel alive, not just functional.
01
Product Design
End-to-end ownership from discovery to delivery - with an eye for the motion and micro-interaction that make a product feel alive, not just functional.
01
Product Design
End-to-end ownership from discovery to delivery - with an eye for the motion and micro-interaction that make a product feel alive, not just functional.
01
Design Systems
Building and governing component libraries that scale with the product, keeping teams fast and consistent as they grow.
02
Design Systems
Building and governing component libraries that scale with the product, keeping teams fast and consistent as they grow.
02
Design Systems
Building and governing component libraries that scale with the product, keeping teams fast and consistent as they grow.
02
Research & Growth
Customer research and usability testing that turn real behaviour into sharper flows - with conversion and funnel data guiding what to fix first.
03
Research & Growth
Customer research and usability testing that turn real behaviour into sharper flows - with conversion and funnel data guiding what to fix first.
03
Research & Growth
Customer research and usability testing that turn real behaviour into sharper flows - with conversion and funnel data guiding what to fix first.
03
AI-Assisted Design Workflow
Using Claude, Google Stitch, Notebook LM and Figma AI to speed up research synthesis, documentation, and handoff without cutting corners on craft.
04
AI-Assisted Design Workflow
Using Claude, Google Stitch, Notebook LM and Figma AI to speed up research synthesis, documentation, and handoff without cutting corners on craft.
04
AI-Assisted Design Workflow
Using Claude, Google Stitch, Notebook LM and Figma AI to speed up research synthesis, documentation, and handoff without cutting corners on craft.
04
About Me
About Me
Said Isaev
I've always sat between design and code - a computer science background, early years as a game developer, then motion and graphic design for brands like Unilever and Coca-Cola. Product design let me bring both worlds together: the visual instinct to make things feel right, and the technical grounding to know what's actually possible to build. Today I design fintech and travel products end-to-end, working closely with engineers so what ships matches what was designed.
Senior Product Designer
Netguru
2021 - Present
Senior Product Designer
Netguru
2021 - Present
Product Designer
Freelance
2018-2022
Product Designer
Freelance
2018-2022
Product Designer
Olcha.uz
2018-2019
Product Designer
Olcha.uz
2018-2019
Motion & Graphic Design
FCB Artgroup
Earlier career
Motion & Graphic Design
FCB Artgroup
Earlier career
Game Developer & Game Designer
AmayaSoft
Earlier Career
Game Developer & Game Designer
AmayaSoft
Earlier Career
What People Say
What colleagues and clients say about working together.
What People Say
What colleagues and clients say about working together.
I think there's much more for me to learn about Said, but he strikes me as an independent and self-organised designer. He's open to discuss his design ideas and decisions, able to show pros and cons, when talking to the client he's very open and capable of presenting the solution.
Kajetan Izycki
Senior Product Designer, GetApril
I like his unique design sense, he keeps up with modern trends and brings them to the work. I really enjoy that. Its very easy (to communicate), i enjoy my conversations with him and our way of arriving at solutions together.
Jay Menon
Head of Product, Chargepass
Said is highly responsive and takes full ownership of his work. I can completely trust him to get the job done without the need for constant oversight or micromanagement. On top of that, he excels in client interactions, which makes working with him even more valuable
Anna Lipinska
Project Manager, Netguru
I definitely like it when designer understands the project situation and is able to adapt to it. Our project was very fast and we had a very tight deadline to deliver and feedback everything with the client as well as establish the entire logic with the developers. He is a guy who can act like that and adapt to the circumstances.
Piotr Swierkowski
Senior Product Designer, Netguru
What I really appreciated was how well Said understood the technical limitations of our project. He consistently took them into account, which made a huge difference - sharing that understanding meant we ended up with great designs that required a reasonable amount of implementation work. If it were up to me, I'd pick Said as a designer 10 out of 10 times for any future project.
Konrad Kruczek
Senior Backend Developer, Netguru
Said was very flexible and good-natured. Really easy to collaborate and communicate with. He came in to our project half-way and quickly adapted. We so appreciate the work he did
Melissa Harrison
English novelist, Encounter Nature
I think there's much more for me to learn about Said, but he strikes me as an independent and self-organised designer. He's open to discuss his design ideas and decisions, able to show pros and cons, when talking to the client he's very open and capable of presenting the solution.
Kajetan Izycki
Senior Product Designer, GetApril
I like his unique design sense, he keeps up with modern trends and brings them to the work. I really enjoy that. Its very easy (to communicate), i enjoy my conversations with him and our way of arriving at solutions together.
Jay Menon
Head of Product, Chargepass
Said is highly responsive and takes full ownership of his work. I can completely trust him to get the job done without the need for constant oversight or micromanagement. On top of that, he excels in client interactions, which makes working with him even more valuable
Anna Lipinska
Project Manager, Netguru
I definitely like it when designer understands the project situation and is able to adapt to it. Our project was very fast and we had a very tight deadline to deliver and feedback everything with the client as well as establish the entire logic with the developers. He is a guy who can act like that and adapt to the circumstances.
Piotr Swierkowski
Senior Product Designer, Netguru
What I really appreciated was how well Said understood the technical limitations of our project. He consistently took them into account, which made a huge difference - sharing that understanding meant we ended up with great designs that required a reasonable amount of implementation work. If it were up to me, I'd pick Said as a designer 10 out of 10 times for any future project.
Konrad Kruczek
Senior Backend Developer, Netguru
Said was very flexible and good-natured. Really easy to collaborate and communicate with. He came in to our project half-way and quickly adapted. We so appreciate the work he did
Melissa Harrison
English novelist, Encounter Nature
I think there's much more for me to learn about Said, but he strikes me as an independent and self-organised designer. He's open to discuss his design ideas and decisions, able to show pros and cons, when talking to the client he's very open and capable of presenting the solution.
Kajetan Izycki
Senior Product Designer, GetApril
I like his unique design sense, he keeps up with modern trends and brings them to the work. I really enjoy that. Its very easy (to communicate), i enjoy my conversations with him and our way of arriving at solutions together.
Jay Menon
Head of Product, Chargepass
Said is highly responsive and takes full ownership of his work. I can completely trust him to get the job done without the need for constant oversight or micromanagement. On top of that, he excels in client interactions, which makes working with him even more valuable
Anna Lipinska
Project Manager, Netguru
I definitely like it when designer understands the project situation and is able to adapt to it. Our project was very fast and we had a very tight deadline to deliver and feedback everything with the client as well as establish the entire logic with the developers. He is a guy who can act like that and adapt to the circumstances.
Piotr Swierkowski
Senior Product Designer, Netguru
What I really appreciated was how well Said understood the technical limitations of our project. He consistently took them into account, which made a huge difference - sharing that understanding meant we ended up with great designs that required a reasonable amount of implementation work. If it were up to me, I'd pick Said as a designer 10 out of 10 times for any future project.
Konrad Kruczek
Senior Backend Developer, Netguru
Said was very flexible and good-natured. Really easy to collaborate and communicate with. He came in to our project half-way and quickly adapted. We so appreciate the work he did
Melissa Harrison
English novelist, Encounter Nature